A Name You Can Trust

Pure2o is brand of Ionic Systems, the world leader in waterfed pole systems.

We believe that you shouldn't have to compromise safety in order to get a low-cost waterfed pole system for your window cleaning business.

Pure2o systems are fully crash-tested and compy with the FMVSS-208 crash testing standard.

Don't let anyone tell you that crash-testing isn't important! It's the ONLY way you can be sure that your system is installed safely.

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Westmead Industrial Estate
Swindon - Wiltshire - SN7 7YT

01793 574 936Telephone:
01793 497 199FAX:
info@pure2o.co.ukE-mail:


 from Ionic Systems  



We believe that all window cleaners have the right to work safely. That's why we now offer to beat any genuine system quote with a fully crash-tested system.

How does this price promise work?
We appreciate that sometimes it can be tempting to save money by opting for a competitor's non-tested system, especially if you're on a budget. For this reason, we will beat any genuine quote. If you've had a quote for a system or package deal, simply forward it to us and we will beat it, with an equivalent, crash-tested Pure2o system.

What exactly will you beat?
We'll beat any genuine quote from any UK supplier of waterfed pole systems (eg Pure Freedom, Brodex etc). We only ask that the company actually be a supplier and installer of waterfed pole systems. (Not simply a supplier of a DIY kit for example.)

Will you beat non crash-tested systems?

Yes. We will beat the price of ANY system, whether it is crash-tested or not.

What do you mean by "equivalent system"?

We will try, as far as possible, to match on a like-for-like basis the system or package you have been offered. For example, if you have been quoted a 600 Litre system with 4040HF5 Reverse osmosis and twin 7-Litre DI vessels, we will be able to match that system almost exactly.

For other items (such as poles) we'll offer you our own brand of poles which are at least as good or better than those you've been quoted for.

Will there be any substantial differences between your system and other systems?
Actually, yes.
Pure2o systems use the same crash-tested chassis as Ionic's famous Reach & Wash® systems, and so are certified to the FMVSS-208 safety standard, and that's something that only Ionic and Pure2o machines can offer. Also, we NEVER compromise on the quality of components, and so you'll often find that we supply a better machine than the one you've been quoted for (for example, we only supply CTEK chargers as they are the best). And don't forget, your system is backed by Ionic Systems, the world leader in waterfed pole systems.

Where will my system be fitted?
Unlike other suppliers, we have a network of six fitting centres so that you won't have to travel too far. In fact, its unlikely that you'll have to travel for more than 2 hours to one of our fitting centres. We currently fit at Swindon, Brentwood, Bolton, Newcastle, Kirkaldy and Redruth.

How can you offer a crash tested system at the same price as non-tested system?
Ionic Systems have invested heavily in safety and innovation, and we supply more systems of all types than all of our competitors put together. We also export to over 30 countries. The sheer size of our operation gives us advantages in terms of scale and buying power, and this has enabled us to develop the Pure2o range as a value brand of Ionic Systems. Now window cleaners don't have to choose between safety and economy, as the Pure2o range offers both.

I've been quoted on a package, with system, poles, hoses etc. Will you match it?
Yes. We can supply, not just your system, but waterfed poles, hose reels, hoses, connectors, TDS meters, van ports and everything else you need. Where we don't supply and exact like-for-like match, we'll supply an equivalent product which is at least as good or better.

So now you can have a Crash-Tested system from the Industry Leader, fitted at a centre near you, and not pay any extra. What could be more simple?

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